Bcg matrix of tesla8/1/2023 The BCG Matrix is a famous portfolio analysis methodology. It is predicated on the same premise that increased marketing investment will increase market share. As a result, it is also famous as the Growth/Share matrix. This framework is commonly used for corporate growth by enterprises and corporations. This business model helps companies analyze their business units (i.e., product lines) or other money entities depending on their profitability level. The Boston Consulting Group pioneered it in 1970 and brought out the BCG revenue matrix. In a four-square matrix, the BCG matrix in marketing depicts a company's offers, with the y-axis indicating market growth and the x-axis representing market share. The Boston Consulting Group growth-share matrix, or BCG for short, is a planning tool that employs graphical representations of a business's goods and services to assist the organization in deciding what to maintain, sell, or spend more in.
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